Tal Navarro is an entrepreneur and digital marketing pioneer. She helps businesses, brands and organizations effectively carry their messages to their target audience using Social Media (social networks, the blogosphere, social software, etc.), create brand awareness and use the social platform in order to increase sales, manage the company online community, define the company goals from social marketing and plan a long-term strategy. She is the founder of Sumo Social Media College, which has trained hundreds of business and organizations on social media. Prior to that, she was Head of Social Media at Adler Chomski Group/Grey Israel, one of the leading ad agencies In Israel, where her work included building marketing strategies, content management and ongoing activities for brands/companies through social media.